Telecom & Media
Defending and Growing Market Share in Telecom and Media
In an increasingly competitive market where customers have a widening array of choices to access and consume digital content, telecom and media companies can no longer compete on product or price. The cost of switching is nearly irrelevant, new media providers are constantly emerging, and operators are grappling with an explosion of customer demand for content and connectivity – delivered on any device, right now. The competitive confluence of traditional wireless/wireline telcos, cable MSOs, content providers, and over-the-top disrupters has created an environment where the quality of the customer experience is the only lasting differentiator.
Peppers & Rogers Group has deep experience in the Telecommunications and Media industry. Through corporate strategy, business transformation, operational excellence, innovation, sales, marketing, customer experience, and implementation solutions, we guide companies through a complex and unpredictable marketplace. We help telecom operators achieve financial, operational, and customer objectives including increasing average revenue per user (ARPU), reducing costs to serve, and elevating Net Promoter and Customer Satisfaction scores (NPS/CSAT). We've also supported content providers and media leaders with cross-sell initiatives, salesforce rightsizing, CRM optimization programs, and operational excellence projects.
Learn how Peppers & Rogers Group can work across the customer life cycle to help you achieve your strategic objectives.